What is the difference between a product review and seller feedback on Amazon?

A product review is about the item itself, while seller feedback is about the buying experience, such as shipping speed or packaging. Feedback about the transaction that is mistakenly posted as a product review can sometimes be removed, because it does not belong there under Amazon's rules.

Can Amazon sellers remove a negative but honest review?

No. Amazon does not remove reviews simply for being negative. Only reviews that break the Community Guidelines qualify, and any service that promises to delete genuine reviews for a fee is violating Amazon policy and puts the seller account at risk.

Review removal guides

How to remove an Amazon review

Amazon sellers can request removal only of reviews that violate Amazon's Community Guidelines, such as profanity, promotional content, personal information, or seller feedback posted as a product review. Use the "Report" link beneath the review or contact Seller Support with the order and review details. Genuine product reviews, including critical ones, are not removed.

"How to remove an Amazon review" sees roughly 1,600 searches a month at keyword difficulty 19. It is worth being clear that this is a different audience from the rest of Repute's core: these are Amazon sellers dealing with product reviews, not local businesses managing a Google or Yelp profile. The mechanics differ too. Amazon distinguishes between product reviews (about the item) and seller feedback (about the transaction), and a common, legitimate removal case is feedback that is really about shipping or service being left in the wrong place as a product review.

To act on a review that breaks the rules, use the report option shown under the review, or open a case with Seller Support and cite the specific Community Guideline it violates, for example profanity, hate speech, promotional content, or disclosed personal information. Amazon reviews the request and decides; there is no guaranteed removal and no legitimate way to pay for one. For genuine critical reviews, the durable fix is product and listing quality plus follow-up that earns more honest reviews over time.

Frequently asked questions

What is the difference between a product review and seller feedback on Amazon?: A product review is about the item itself, while seller feedback is about the buying experience, such as shipping speed or packaging. Feedback about the transaction that is mistakenly posted as a product review can sometimes be removed, because it does not belong there under Amazon's rules.
Can Amazon sellers remove a negative but honest review?: No. Amazon does not remove reviews simply for being negative. Only reviews that break the Community Guidelines qualify, and any service that promises to delete genuine reviews for a fee is violating Amazon policy and puts the seller account at risk.

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